I’m back. Actually I haven’t been gone. This blogging thing is sitting on my shoulder all day long, pulling my hair, stealing parts of my brain. Here’s the deal, I’ve started at least ten different entries and stopped mid-sentence. I have the idea, but then nothing more to back it up, fill it out, make it interesting enough for me to want to read it, let alone you.
The problem started when I read an article about blogging by Ladies Who Launch. Apparently there are RULES! (And all this time I thought this was about anarchy! I like a little anarchy in my life now and then.) Apparently I’m supposed to have GOALS and OBJECTIVES for these posts so I can entice you, gentle reader, into DOING something. (Isn’t READING something?) And my posts can’t be more than 600 words. (Who counts? I type until I come to the end of the last sentence. Then I sign it.)
I got very flustered. I looked at all my posts. I THINK this blog is about being resilient, having a good life. I THINK my platform is about not working too little or too much, so when you die you can look back across the landscape of your life and say, “Heh, not bad. Not bad at all.”
But do I have a theme? A THEME? Well, DO I? (This is where YOU chime in!)
I was particularly perturbed when I read the following… Felt threatened by it, actually. It was the first time it occurred to me that I might be being graded on this stuff!
“Always ask yourself whether your blog content is reinforcing your business objectives. Does the post generate an online or in-person transaction? Does it extend your brand? Does it enhance existing customer relationships? Don’t waste time on it if it doesn’t!”
Oh NO! Is having fun expressing yourself a “waste of time?” I don’t know! I’m just getting a kick out of learning by doing. Told you that was my school motto way back when. This is an interesting medium to play with, and any time I can get published without filling out a 476 page book proposal, I am a happy girl.
Now I was just pulling out of this funk when I got hit in the noggin with another social networking nugget. Have you heard of Twebinars? This is just too cool. I wanted to start learning it right away. So of course the blog went by the wayside for a day or so. It’s an online seminar or webinar plus the added bonus of Twitter comments on the side. Very entertaining. And way more interactive than my blog!
I got so excited about the need to do these new types of webinars that I signed up for Twitter, got lost in the Twebinar page and forgot to write in my blog. BTW – In between, I’m actually running a business. So maybe those Ladies are right. Maybe I should start thinking about actually having a goal and a theme.
What d’you think?
Beth Terry, CSP, is a Certified Speaking Professional, Author and Corporate Trainer. She provides seminars and workshops on Developing Resilience, Managing Stress and Change, and Handling Difficult Situations and People