Change is Good!?!
I’ve spent the better part of the summer working on our brand. What do we do? What’s the common thread? Where is this headed? Who are my favorite types of audiences and why do I resonate with those groups?
The theme was easy: the thing that makes my heart sing is Resilience. Connectivity. People showing the better angels of their nature. I love watching people being good to each other and connecting. Watching the kids in the Aloha Stadium singing YMCA and swaying together. Watching the tiny keiki (kiddies) in Hawaii dance the hula. Watching people celebrating good things together. We all have these instincts in us when we feel safe and secure. My theme has always been finding ways to help people tap into their resilience and survive a world that is definitely insane.
So I looked around me and saw the Cactus. Saguaro (pronounced sah wa roe) is the familiar tall cacti you see in cowboy movies. In the US it only grows in Arizona and parts of California near the Arizona desert. It takes between 80 and 100 years to grow it’s first arm. Most of the Saguaro you see are over 200 years old. Now THAT is resilience!
I realized the Saguaro also provides sustenance. You can eat the fruit, and you could – if you really had to- get water out of it. Not all cacti have good tasting or even safe water inside. A couple of them will make you hallucinate. But those aren’t the ones I’m talking about, so settle down.
The way I see it, Cactus is the most resilient plant in the desert. If you’re stuck out on the desert and you can get past the thorns, it’s fruit will save your life. The same goes for us human critters. If we can get past the thorns of our own life, what we find in our core will save us and sustain us.
So, with all that in mind, TAH DAHHHHH — Cactus Wrangler is the new theme, the new brand. It will be up on this page in a day or so, and we will do our best to help all of you with RSS Feeds get re-routed when we change the URL to CactusWrangler.com . My apologies if you have to sign up again for the feeds. I hope you’ll stick around.
My friend Tamara Petterson, a horse trainer in Pennsylvania, will be taking over the Corporate Cowgirl URL. She’ll keep a link on her site to reroute you if you forget.
I promise I’ll be blogging more often once all the dust settles. Much of the silence has been due to time constraints and design issues whilst I worked with my webmaster on the new site. You are going to love it! Watch for it in a day or so!
Beth
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© 2008 Beth Terry Seminars, Inc.
Oh – all this change over is nuts with the blog. Lesson: don’t change in midstream. I’ve lost all the photos I had put in there. Now my friend Tamara is going to find a bunch of cool pics of my Chihuahuas, some cactus, and a few other goodies. Oh well! It all eventually works out. Hope you’ve found me again!
Beth